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Madden NFL 17

MADDEN NFL 17

Quite Awesome – New Franchise Features, a New Commentary Team and Major Gameplay Enhancements Highlight This Year’s Title

Redwood City, CA – June 12, 2016 – At the recent EA PLAY 2016, Electronic Arts Inc. (NASDAQ: EA) officially released full details on the improvements to Franchise in Madden NFL 17 on Xbox One and PlayStation®4. This year’s edition offers even more depth, while still managing to streamline the experience and make both the on-field and off-field experience even more seamless and fun. Today also marked the debut of a brand-new Madden NFL 17 trailer at EA PLAY to get fans excited for the upcoming football season.

Madden NFL 17

This year, Franchise introduces Play the Moments, the fastest way to play Madden NFL. Play the Moments allows fans to experience the important milestones in each game while simulating the rest of the matchup. Players will be invited to jump in at critical moments such as red zone drives, vital third downs, game-winning drives and more, offering the chance to prove your mettle in clutch situations. The shortened games allow Franchise players to take their team all the way from opening day to the Super Bowl in just a weekend, maximizing the fun along the way. Of course, those who want to experience the game from kickoff to final whistle can turn off Play the Moments, or opt to jump in and out of moments as they wish throughout the game.

Off the field, players will be able to utilize new Franchise gameplanning to tailor their strategy to amplify their team’s strengths and attack their opponent’s weaknesses, complete with in-game boosts. New Big Decisions also surface important personnel decisions such as bringing players back from injury, signing free agents, negotiating new contracts and more. In addition to all this, Madden NFL 17 on Xbox One and PlayStation®4 also features top community requests like practice squads, full player editing and a dynamic score ticker.

The Madden NFL 17 Franchise news comes on the heels of details about the franchise’s most balanced gameplay to date, as well as the addition of the brand-new commentary team of Brandon Gaudin and Charles Davis.

EA Access* members can try Madden NFL 17 before it’s released for a limited time as part of a Play First Trial, only on Xbox One.

Madden NFL 17 is developed in Orlando, Florida by EA Tiburon and will be available for Xbox One the all-in-one games and entertainment system from Microsoft, Xbox 360® games and entertainment system, PlayStation®4 computer entertainment system and PlayStation®3 entertainment system on August 23. To learn more about Madden NFL 17, visit http://www.easports.com/madden-nfl .

All player participation has been facilitated by NFL Players Inc., the licensing and marketing subsidiary of the NFL Players Association (NFLPA).

The EA SPORTS™ brand is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. The EA SPORTS studios create connected experiences that ignite the emotion of sports through videogames, including Madden NFL football, EA SPORTS™ FIFA, NHL® hockey, NBA LIVE basketball, Rory McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.

For more information about EA SPORTS games, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

*CONDITIONS, LIMITATIONS AND EXCLUSIONS APPLY. SEE EA.COM/EAACCESS/TERMS AND EA.COM/EAACCESS FOR DETAILS.

Battlefield 1

EA Play 2016 E3

LIVE FROM LA AND LONDON: EA PLAY 2016 KICKED OFF WITH THE JUNE 12 EA PRESS CONFERENCE, MORE EVENTS THROUGH TUESDAY 14 JUNE!
Battlefield 1, Titanfall 2, FIFA 17, Madden NFL 17 and NHL 17 All Playable at the Show


LIVE from EA PLAY 2016

June 8, 2016 – Electronic Arts Inc. (NASDAQ: EA) has revealed the latest details about EA PLAY including the press conference and all the games that will be playable at the show. EA will broadcast its press conference live across Los Angeles and London June 12 at 9:00pm BST, kicking off the events of EA PLAY LA at The Novo in L.A. Live and EA PLAY LONDON at the Eventim Apollo in Hammersmith. Hosted by CEO, Andrew Wilson, in LA and Chief Competition Officer, Peter Moore, in London, the press conference will showcase some of EA’s most anticipated games launching later this year and next, with a few surprises from games beyond that. Fans across the world will be able to tune into the press conference livestream at 9:00pm BST on http://www.ea.com/play2016.

EA PLAY is an all-new event built specifically around players to bring EA’s latest games to life. Following the press conference in both locations, the event will be open for the first hands-on with upcoming titles Battlefield™ 1 and Titanfall® 2, as well as fan-favorite sports titles FIFA 17, Madden NFL 17 and NHL® 17.

At EA PLAY LA, the first-ever Battlefield™ 1 multiplayer livestream titled, Battlefield Squads, will occur at 2:00pm PDT (10:00pm BST). Here two 32-player community-led teams will compete against each other to see who comes out on top. Each team is made up of the most well-known YouTubers, Twitch streamers and celebrities including Marshawn Lynch, Wiz Khalifa and Zedd. The livestream will then continue throughout the day highlighting some of EA’s biggest franchises and live services.

In addition to going hands-on with upcoming games, players at EA PLAY LA will be treated with tons of fun activities to enjoy, including:

• Hands-on with EA’s hottest mobile releases including Bejeweled™ Stars and Madden NFL Mobile
• On Monday and Tuesday, watching live competitive gaming events including the Madden Championship
• On Monday, Todd McFarlane will be on-hand signing a special, limited edition Titanfall 2 poster designed specifically for EA PLAY
• On Sunday, getting an autograph from LA Rams star NFL running back, Todd Gurley
• Creating custom Battlefield 1 dog tags reflective of the WW1 era
• Collecting six special event pins
• Experiencing the new innovative Samsung curved screen gaming monitors, giving real immersion to their gaming experience

For guests and non-guests attending the event, they are invited to download the official EA PLAY app. This is a handy tool so that fans across the globe can also watch the EA PLAY livestream directly from it. In addition, the app will allow everyone to access all the event information and check out the newest gameplay assets, news and developer bios about all the games at the show. For those in attendance at EA PLAY LA, the app will also contain helpful information such as a venue map to help them easily navigate to play all the games and partake in all the fun activities.

EA PLAY will be open the following dates and times:

EA PLAY LONDON

Sunday, June 12 from 7:00pm – 12:00am BST
• Open to consumers from 10:00pm – 12:00am BST

EA PLAY LA

Sunday, June 12 from 1:00pm – 10:00pm PT
• Open to consumers from 4:00pm – 10:00pm PT
Monday, June 13 from 9:00am – 9:00pm PT
• Open to consumers
Tuesday, June 14 from 9:00am – 9:00pm PT
• Open to industry partners, media and more

Tickets for EA PLAY are no longer available, but due to the overwhelming demand limited standby tickets will be available for EA PLAY LA in-person at The Novo for fans hoping to attend the event.

EA, EA SPORTS, Origin, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. Titanfall is a trademark of Respawn Entertainment, LLC.  John Madden, NFL NHL and FIFA are the property of their respective owners and used with permission.

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