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The Game of Life: 2016 Edition


Marmalade Game Studio, under a license from Hasbro, launches THE GAME OF LIFE: 2016 Edition game for iOS and Android mobile devices with full social features including Facebook integration, Online Multiplayer and Local Play, play with friends functionality, Full and Fast Modes, minigames and in-game chat.

London, UK – 19 July 2016 – Marmalade Game Studio and Hasbro team up to bring another world-renowned gaming brand to mobile devices. THE GAME OF LIFE: 2016 Edition game is the latest, fully-reimagined version of the classic family game and it’s now available with new online and local multiplayer, social integrations and Fast Mode for iOS and Android.

THE GAME OF LIFE: 2016 Edition game is a new way to enjoy a fun, family classic. In taking this classic game cross-platform, Marmalade Game Studio and Hasbro have added fresh new features like Multiplayer Online, Fast Mode and social connectivity for players on iOS and Android. Working together, Marmalade and Hasbro have updated this timeless classic by allowing audiences to play the classic spin to win title against each other online for the first time ever.

“THE GAME OF LIFE brand is a significant title for Hasbro and we look forward to our playing community having the opportunity to spin the wheel and start their journey on iOS and Android,” said Mark Blecher, senior vice president of Digital Gaming and Corporate Development at Hasbro. “Marmalade Game Studio has created a playful, engaging mobile game for iOS and Android that will delight fans of THE GAME OF LIFE. ”

“Marmalade is excited to be extending its relationship with Hasbro as we deliver THE GAME OF LIFE: 2016 Edition game to a global audience on two of the most popular platforms in the mobile world; Apple iOS and Google Android,” said Bruce Beckloff, CEO of Marmalade Technologies Ltd. “In utilising the award-winning Marmalade Platform, we are giving a new audience a much-loved board game for all the family in a new digital format.”

Game Description:
Players, online and offline, spin the wheel and journey through life: earning a college degree, getting married, having children and investing in property. Game pieces come to life on screen as players make their way around a spectacular, 3D animated board game that is fun for the whole family.

Your Goal:
Players can now enjoy THE GAME OF LIFE: 2016 Edition game in online multiplayer mode through the all-new matchmaking feature, or they can play locally between a group of their friends using the Local Play functionality. The goal is to have a fulfilling virtual life, keeping family, career, assets and adventures in a perfect balance. Players wanting to enjoy a quicker game can choose another new feature, Fast Mode.

THE GAME OF LIFE: 2016 Edition Game Key Features:

You can compete against others online with all-new online matchmaking. Spin to win and race toward retirement at the final yellow tile in this seamless, synchronous multiplayer mode.

You can compete with up to three friends on one device by passing it to each other between turns. Players are also able to play on their own against the computer.

Connect to Facebook and let THE GAME OF LIFE: 2016 Edition game welcome you to a customised experience. Players can challenge up to three of their Facebook friends to an Online game, choosing between a Full or a Fast Mode.

​Fast Mode is a new way to play THE GAME OF LIFE game exclusive to Marmalade Game Studio’s version of the digital board game. Involving up to four players, the highest spinner of the first round selects a quick winning goal all the players race for. The first player to meet this goal wins, regardless of money collected.
In Full Mode, players enjoy the classic board game experience of THE GAME OF LIFE game. Up to four players compete to live the most successful and rewarding virtual life. Collected Houses, Children, Loans and Action Cards all count towards a player’s success. Full Mode gives players hours of fun.

In the Statues minigame, each player has to reach the centre of the famous rainbow-colored spinner but standing in their way is an attentive guard. Players can only move their peg forward when the guard is looking the other way. If the guard sees the player’s peg coming, they’re sent back to the beginning.
Grab the Cash is an action minigame all its own. Players move their pegs from left to right catching banknotes as they descend from the spinner while simultaneously avoiding loans. The player with the most money at the end wins.

When pressed, the in-game chat button offers players six different emoticons each expressing unique reactions: happy, laughter, congratulatory, hopeful, sad and shocked. Clicking these icons will display them on screen for all players.
Minimum Device Requirements:

iOS Firmware: iOS 9.0 Android Firmware: Android 4.4 Lollipop

Pricing And Availability:
THE GAME OF LIFE: 2016 Edition game is available in most countries on Apple App Store and Google Play for £2.99 now.

Marmalade Game Studio and Hasbro invite all game lovers and casual game fans to download THE GAME OF LIFE: 2016 Edition game for iOS and Android by following the respective links to the stores.

You can find out more about THE GAME OF LIFE: 2016 Edition by visiting the dedicated Marmalade Technologies webpage or by heading to the game’s Facebook Page.

About Marmalade Game Studio
By harnessing the Marmalade Platform and other leading technologies for front-line game development, Marmalade Game Studio develops best-in-class titles for an impressive client list of brand and IP owners across the globe, as well as exciting original projects like unique match-three title Spinguins.

About Marmalade Technologies Ltd
Marmalade Technologies Ltd is based in London and is privately owned. Following the launch of its free technology in 2014, Marmalade has enjoyed unprecedented growth, reaching new markets with its high performance C++ platform. SimCity BuildIt, Angry Birds POP! and Plants vs. Zombies are just a few of the great games that have been made with Marmalade.

Marmalade enables developers to create great content on any device. The powerful Marmalade Platform is used to build high performance 2D and 3D games and apps using its flexible development environment. It provides developers with access to an exceptional ecosystem of partner services, tools and technologies that work seamlessly with Marmalade, enabling developers and game makers to execute their vision without compromise.

About Hasbro
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer products licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company’s Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at , and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Kevin Durant

Kevin Durant and more NBA Off Season

So if you are a sports fan like I am, there have been many story lines you have been following through the end of spring into summer (NBA finals, professional golf, MLB ect ect). Since there is so much to go over let’s just latch onto the story that got me out of bed early in the morning on my day off… Kevin Durant and his adventures in free agency. So first and foremost I think he did it like a BALLER, inviting the interested teams to come speak to him while he was enjoying the off-season… in the Hamptons! It was saying “if you want to hire me, you need to come show me why working for you is better than anywhere else… oh and I’m not going to interrupt my relaxation anymore than I have to.” I love it! So each potential team came with their A-game presentations to try and sway arguably the second best playing in the league (top 3 at least) to pick their city and their team. Oklahoma City, the team he has played for since the teams inception, felt strong knowing the kind of man Kevin Durant is. He has laid the foundation for basketball in that town, being one of the biggest stars in the world for the only professional sports team there, and being inducted to the Oklahoma hall of fame not too long ago.

They also have his good friend and ultra-talented Russell Westbrook who together with Durant played out of his mind this year… especially during their deep playoff run. So things looked good for them to keep him, sign him to a one or two year deal then when the salary cap moves up next year structure a deal that no team could match money-wise. But all along Kevin said this was going to be a basketball decision. Teams like Miami, Boston, and the Clippers all offered some great options. Pat Riley probably laid his rings on the table, told him to look at what he did for D-Wade and LeBron… come win titles and party in South Beach! The Celtics signed Al Horford, one of the best power forwards in the game, have a wealth of cap space/draft picks and a great young coach to build the team just how KD would want. LA flashed him the idea of playing with basically some of the most talented and popular players in the league and build their own Fab Four. With that being said… there’s Golden State.

Let’s cut to the chase… KD is going to be a Warrior next season, and the thought is absolutely ridiculous. With Durant, Steph Curry, Klay Thompson and Draymond Green, Dub City will have four of the NBA’s top 20 (if not 15) players. Think about that… that means each one of those guys is better than the best player on just about half of the teams in the league! So we all know the Warriors score like no one else in the history of the league… so you might think “how will Durant fit in that lineup?” He is a premier shooter, he can pass, he is a rebounder, he can finish in the paint, oh and he is also one of the most prolific scorers in the league that had to play along side one of the most ball-in-hand players in the league (Westbrook) for years. I think he will do just fine. So strap on your seat belts folks… next season should be a wild one!


Square Enix Helping Indie Developers


LONDON, July 13: Square Enix Collective™, the indie-support and publishing initiative from Square Enix®, is celebrating a major milestone today as the total money raised via crowdfunding by teams assisted by Collective has now surpassed the $1,000,000 USD mark.

With the exception of last month’s successful Fear Effect Sedna™ campaign, all of the projects supported were based on original IP, from small teams around the world.

Since 2014, Square Enix Collective has assisted about 100 developers build awareness and collect feedback via the Collective website, and some of those projects have been successfully crowdfunded as a result.

2016 brings the first games to be published by Square Enix Collective, with upcoming E3 hits The Turing Test™ (August 2016) and Black The Fall™ (Late 2016) joining the platform’s first release, Goetia, which enjoys a 98% positive rating on Steam and a Metacritic rating of 82 at the time of writing.

With the idea of publishing up to ten games per year, Square Enix Collective enables developers to retain all rights to any original IP, as well as creative control and the majority of net revenue.

Later this year, similar to Fear Effect, Square Enix Collective plans to open up further selected Eidos® IP for developers to pitch for as a means of helping them generate greater awareness.

Meanwhile, every project that is supported through crowdfunding by Square Enix Collective undergoes a Team Assessment to check on the development team’s experience, capabilities, and planning.

“The data clearly shows that new teams with their own projects are finding it increasingly challenging to build awareness for their games, and even harder to raise meaningful amounts via crowdfunding,” said Phil Elliott, creator and project lead on Square Enix Collective.

“We’re delighted to have been able to use our Team Assessments to help build greater trust between blossoming talent and forward-thinking gamers, as well as open up our channels to spread the word and help drive interest.”

Square Enix Collective was first announced in 2013 and fully launched in 2014. Since then, it has posted almost 100 pitches on the Collective website, helped teams raise over $1,000,000 USD via Kickstarter, and signed a number of teams to investment and/or publishing deals.